My stories
Every story moved a number.
Every case here starts with a business problem, not a design brief. The screens come later. The impact is what matters.
The headline acts
01
A loss-making suite, rebuilt into One Yubi
Ops-heavy platforms customers avoided, rebuilt through four design-led initiatives into one language, one experience, and a profitable $140M ecosystem.
Loss to profit
NPS 1.7 to 8.23 02 A $1.7M loss, turned into $430M There was no retail product, only a thesis that wasn’t landing. MVP, tested hypotheses, and an independent brand my team created: Aspero. $430M in FY25
from a $1.7M loss 03 One system. ₹186Cr saved in a year. Thirteen products, five brands, zero common language. A token-based multi-brand system changed all of that, and the operating budget with it. 85% adoption
bugs 139 to 4 04 NPS 1.7 to 8.23 Project Sherlock diagnosed 500+ screens. UNIFY fixed what it found, unifying 92% of Yubi's product experience in two years. 92% experience
unified 05 A form nobody filled, turned into a shop Khatabook needed KYU data to enable loans, and the form converted under 2%. Merchants built and inaugurated their own shop instead. 17,000 merchants
in 2 weeks 06 The system I built solo to prove a point I claim design orgs can run two to three times faster with AI. I didn't write a think piece. I built a complete multi-brand design system alone, and it's live. 57 components
built solo with AI 07 The KYC that stopped feeling like paperwork A 120-screen, PAN-first gauntlet rebuilt as a guided relationship, grounded in behavioural psychology. Completion, click-through, and retention all moved. CTR +86%
retention 34% to 58% 08 AI a bank will put its name on A voice, document, credit, and compliance suite for banks, designed so the AI is legible, correctable, and accountable. Trust was the unlock, across 25M calls and 20M documents a month. +26% productivity
3.2× ROI 09 Collections, rebuilt as infrastructure India's offline, opaque collections industry turned into a transparent marketplace, then an operating system, then an intelligence layer, sequenced across MVP, V1, and V2. 57% lower cost
19,000+ pincodes
NPS 1.7 to 8.23 02 A $1.7M loss, turned into $430M There was no retail product, only a thesis that wasn’t landing. MVP, tested hypotheses, and an independent brand my team created: Aspero. $430M in FY25
from a $1.7M loss 03 One system. ₹186Cr saved in a year. Thirteen products, five brands, zero common language. A token-based multi-brand system changed all of that, and the operating budget with it. 85% adoption
bugs 139 to 4 04 NPS 1.7 to 8.23 Project Sherlock diagnosed 500+ screens. UNIFY fixed what it found, unifying 92% of Yubi's product experience in two years. 92% experience
unified 05 A form nobody filled, turned into a shop Khatabook needed KYU data to enable loans, and the form converted under 2%. Merchants built and inaugurated their own shop instead. 17,000 merchants
in 2 weeks 06 The system I built solo to prove a point I claim design orgs can run two to three times faster with AI. I didn't write a think piece. I built a complete multi-brand design system alone, and it's live. 57 components
built solo with AI 07 The KYC that stopped feeling like paperwork A 120-screen, PAN-first gauntlet rebuilt as a guided relationship, grounded in behavioural psychology. Completion, click-through, and retention all moved. CTR +86%
retention 34% to 58% 08 AI a bank will put its name on A voice, document, credit, and compliance suite for banks, designed so the AI is legible, correctable, and accountable. Trust was the unlock, across 25M calls and 20M documents a month. +26% productivity
3.2× ROI 09 Collections, rebuilt as infrastructure India's offline, opaque collections industry turned into a transparent marketplace, then an operating system, then an intelligence layer, sequenced across MVP, V1, and V2. 57% lower cost
19,000+ pincodes
More in the vault
Super App architecture
Full case coming soon
Khatabook Loans, zero to one
Full case coming soon
B2B commerce platform
Full case coming soon
Supplier-side experience
Full case coming soon